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    Press Release

    Contact:
    David Beasley
    650-347-2220 x.132
    dbeasley@briefing.com

    Briefing.com's "Upgrades & Downgrades" and "Splits Calendar" Now Available on Yahoo! Finance
    Briefing.com, the leading site for live Wall Street analysis, now contributes content to Yahoo! Finance

    Burlingame, CA, July 22, 1997… Briefing.com today announced that it is now contributing two of its premium pages to Yahoo! Finance (http://quote.yahoo.com): Upgrades & Downgrades and Splits Calendar. Yahoo! Finance viewers can now receive detailed information on public companies' most recent ratings by clicking on Upgrades & Downgrades. The Splits Calendar shows when companies have or will announce a split in their stock.

    In continuing its tradition of providing in-depth analysis to both the savvy individual investor as well as industry professionals, Briefing.com's two new contributions to Yahoo! Finance feature professionally researched analysis in a clear and easy-to-understand format. Upgrades & Downgrades addresses both positive and negative changes in stock rating (buy, hold, etc.) and is updated at market open, noon and shortly after market close (Eastern time). The Splits Calendar lists the company name, the split ratio and the announcement date for the current month and also for the four following months. It is updated at market close each trading day.

    As a contributor to Yahoo! Finance's already extensive financial content, Briefing.com's Upgrades & Downgrades and Splits Calendar bring two unique features to the service. "Yahoo! is the definitive starting point for accessing financial content on the Web," says Mike Riley, producer for Yahoo! Finance. "The addition of Briefing.com's analysis further adds to the comprehensive resources users can draw from at Yahoo! Finance."

    Yahoo! Finance is the most popular source for up-to-the-minute financial information on the Web, as found in recent analysis conducted by PC Meter. The site serves as a one-stop resource for comprehensive financial and investment information, providing quotes, editorial, financial news and company profiles. In addition to these services, Yahoo! Finance has unique features like stock chat and an easy-to-access reference section, which includes the Splits Calendar.

    Briefing.com offers two services to its subscribers, Briefing.com "Professional" and Briefing.com "Stock Analysis." The "Professional" service offers fixed-income and forex analysis as well as stock analysis for professional money managers. And Briefing's "Stock Analysis" service is designed for the savvy individual investor, offering live financial news and analysis, in addition to reliable forecasts.

    The president of Briefing.com, Dick Green, was formerly president of Standard & Poors' MMS International, where he spent thirteen years developing the world's largest live financial commentary and analysis service for professional traders. Now, Mr. Green has compiled a staff of noted analysts and economists for his Internet based service.

    Green explains, "Briefing.com levels the playing field for investment professionals and individuals. Market analysis that was formerly only available through expensive terminal services can now be accessed by anyone with a PC, modem and Internet access."

    About Briefing.com
    Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” eight consecutive years by Barron’s and three consecutive years by Forbes.com, Briefing.com is the leading provider of quality, live market analysis via the Internet.

    About Yahoo!
    Yahoo! Inc. (NASDAQ:YHOO) is an Internet media company that offers a network of globally-branded properties, specialty programming, and aggregated content distributed primarily on the Web, serving business professionals and consumers. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, and household reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. continues to develop a family of community services, including Yahoo! Chat, Classifieds, and Yellow Pages, along with targeted Internet guides for geographic audiences (Yahoo! Japan, UK & Ireland, France, Germany, Canada, San Francisco Bay Area, Los Angeles, New York, Chicago, Washington, DC, Boston, Austin, Seattle, Dallas/Fort Worth, Atlanta, Minneapolis/St. Paul); shared-interest audiences (Yahoo! Internet Life magazine and website, Yahoo! Finance, Yahoo! News, Yahoo! Scoreboard, and unfURLed, MTV/Yahoo!'s online music guide); and demographic audiences (Yahooligans!, a Web guide for kids; and Beatrice's Web Guide for women). Yahoo! Inc. is headquartered in Santa Clara, CA, and can be found on the Web at www.yahoo.com.

    Yahoo!, the Yahoo! logo, and Yahooligans! are trademarks and/or registered trademarks of Yahoo! Inc. Beatrice's Web Guide is a trademark of Yahoo! Inc. and Wire Networks, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

     
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